Scope
Answer structured questions and turn an early research need into a clear brief: objective, audience, constraints and the evidence you need.
ThinkHowe Interview Designer
Design the research before you run the interviews.
Interview Designer turns a research question into a governed interview programme. Scope what you need to learn, build the guide, shape the respondent cohort, choose synthetic rehearsal or live interviews, and carry every answer through to structured results and a cross-cohort synthesis.
The method stays visible from first brief to final synthesis, so the interview logic does not disappear inside a prompt.
01 · Scope · fictional demonstration data
Turn the question into a research plan
Explore how young workforce entrants recognise and adapt their own thinking patterns.
Audience · first 3 years of work
Evidence · stories and triggers
Playing automatically
A research workflow, not a prompt box.
Good interviews are usually won before the first question is asked.
Interview Designer connects the decisions that shape the research: what you need to learn, who can help you learn it, what to ask, how to probe, and how every answer will be analysed.
The system helps make those decisions explicit. The researcher remains responsible for the brief, the guide, the cohort, the evidence and the conclusions.
Seven connected stages
Guide
Generate and edit the canonical interview guide, including sections, questions, probes, capture instructions, consent and completion language.
Respondents
Assign real respondent profiles or build explicitly fictional synthetic profiles with bounded knowledge and varied thinking-pattern stacks.
Deployment
Choose synthetic rehearsal or live interviewing, select the model and cohort, and make the scope visible. The mode is never silently relabelled.
Run
Move through the guide one question at a time, use dynamic probes, watch coverage, and pause or resume without losing the interview state.
Results
Keep a paired transcript and structured result for each respondent, with coverage and fictional-data labels carried forward.
Synthesis
Compare patterns, objections, high-signal quotations and question quality across the cohort, then capture what the next guide should do differently.