Object frame
“Design a new vase.”
The problem is treated as replacing the broken object. Solutions stay narrow.
A ThinkHowe tool
Reframe the problem before you solve it.
The ReFramer takes your problem statement and plays it back through 3–5 disciplined reframing lenses — surfacing hidden assumptions, embedded solutions, and the deeper human need underneath. Then your team votes on which problems most deserve to be solved first.
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Reframing lenses
Object frame · fictional example
“Design a new vase.”
The problem is treated as replacing the broken object. Solutions stay narrow.
Promote this frameShare with cohort
Playing automatically
How the frame moves
The 30-second idea — a reframe changes the solution space
Function frame
“Design a better way to store and display flowers.”
The problem moves from the object to the job it performed.
Human-purpose frame
“Design a more meaningful way to connect busy humans with the natural world.”
The problem moves to the underlying human need — and the solution space explodes.
A reframe is not prettier wording. Each layer above makes different solutions possible — that is what The ReFramer does to your problem, live, with your team.
From one thought to a shared priority
Reframe
State your problem, who it affects, and your evidence. Get back a neutral restatement, hidden-assumption flags, and 3–5 reframing cards with How-Might-We questions.
Promote
Pick the reframe that unlocked the most and promote it to your team's shared leaderboard.
Vote
Your team scores each problem — impact vs effort, or plain usefulness — and the board ranks what deserves solving first, live.
Frame before you solve